Bang & Olufsen
“See Sound Clearer.”
Copywriter: Kelley Deveny
Art Directors: Coco Loomis & Mary Ryan Huerter
Insight: Bang & Olufsen has high quality crisp sounds
Audience: Elevated, wealthy Individuals aged 40-55 that take music seriously. They value high quality listening experiences and appreciate music’s craft and intricacies.
Concept: Imagine the feeling of putting on eyeglasses for the first time after living a life without clear vision. Suddenly, details and intricacies that you’d never been able to see in your surroundings before become clear. Bang & Olufsen speakers are the glasses for your musical ears, bringing unprecedented clarity to sound.
Mini-festo
It’s a shame to subject musical masterpieces to the dullness of standard speakers, where harmony and melody crafted with precision go unheard through muffle and static.
Music can be more.
Bang & Olufsen speakers offer unparalleled, pristine quality.
Discover at long last the multitudes contained in your favorite songs; bring into focus the intricacies you’ve never quite heard in your playlists before.
When you listen through Bang & Olufsen, it’s an auditory experience for all the senses.
See the sound as it was meant to be played: wholly, clearly, vividly.
Experiental
B&O x The Met
B&O will display musical compositions that were inspired by masterpieces themselves in a limited-time exhibition at the Metropolitan Museum of Art in New York, NY. Luxurious B&O headphones will be stationed before each art piece allowing visitors to experience a fusion of musical and visual mastery in their purest forms.
See Sound Clearer Booths
Bang & Olufsen will install high fidelity speakers and exceptional sound-proofing technology in the elevators of luxury shopping destinations, inside select gondolas at luxury ski resorts, and in business class train cars. Once routine activities will transform with the doors’ close, suddenly becoming unique experiences of sound-proofed symphonic mastery through the unparalleled clarity of Bang & Olufsen.
The App: Life’s Soundtrack
The B&O app will generate a personalized soundtrack based on the colors/shapes/images of the user’s immediate environment on a stroll through their city.
This creates an immersive experience where the crystal clear score of their life dynamically evolves based on their surroundings, which suddenly don’t seem so mundane anymore.
